Marketing and Branding

Saratoga Institute: Revitalizing a Legacy Saratoga Institute invented the field of human capital benchmarking 25 years ago, but could its service still offer value to businesses today? CoMotion had an answer - take Saratoga's enduring value proposition and enhanced new features, package it afresh, and then appeal to a broader base of business prospects.
The CoMotion team built a compelling new product brand and name, campaign logo and business-focused themes. Then we hit the market with a coordinated Web and print-based direct-response campaign. Sales surged - proof that the Saratoga Institute legacy lives on.